Summary



During the initial launch of Bagnall Haus, Roxy-Pacific moved 71 out of 113 freehold homes with an overall selling price of $2,490 psf.





Introduction



For individuals who enjoy straightforward city connectivity, Bagnall Haus has drawn significant attention from home seekers due to its freehold tenure.


Launch Day and Sales Performance



Teo Hong Lim, the executive chairman of Roxy-Pacific, shared that 71 out of 113 units at Bagnall Haus were snapped up on the first day of launch, representing around 63% sales, with buyers paying a mean price of $2,490 psf.



Around 90% of purchasers at Bagnall Haus are local citizens. Teo notes that they include those with wide-ranging budgets, with two- and three-bedroom apartments standing out in popularity, and some buyers opting for the spacious five-bedroom layouts as well.


Project Location and Unit Variety



This freehold development sits in District 16 on Upper East Coast Road. Bagnall Haus offers 113 apartments split across three low-rise blocks, with floor areas spanning from 495 sq ft for a one-bedroom plus flexi to 1,528 sq ft for a five-bedroom.



Ismail Gafoor, PropNex CEO, notes that smaller one- and two-bedroom units made up about 59% of the total sales, going for below $2.1 million, while three-bedroom units sold in the $2.3–$2.7 million range. Four- and five-bedroom homes fetched between $3 million and $3.8 million.



Gafoor points out that the sub-$3 million price bracket was a sweet spot. With certain 99-year Outside Central Region launches crossing $2,500 psf, buyers found Bagnall Haus’s average of $2,490 psf particularly compelling.


Commercial Units and Buyer Profiles



In addition, two ground-floor commercial spaces of 172 sq ft each fetched $688,000 each, translating to $4,000 psf.



According to ERA Singapore CEO Marcus Chu, the bulk of buyers plan to occupy their homes. Some are moving from larger landed houses into smaller, newer spaces, while others are simply upgrading from nearby neighborhoods.


Kassia Top


Buyer Demographics and Preferences


Accessibility and Nearby Amenities



Parents appreciate the condo’s proximity to respected schools like Temasek Primary, situated within a 1km distance from the project.



Connectivity will improve once Sungei Bedok MRT Station opens. It is an interchange for Downtown and Thomson-East Coast lines, placing it only one stop from Bedok South MRT’s planned transport hub, complete with a bus interchange and more.


Market Insights and Conclusion



Mark Yip from Huttons Asia cites pent-up interest, freehold attractiveness, and proximity to public transport. He adds that the planned Bayshore precinct upgrades boosted buyer confidence in the project’s potential.



For local families in District 16, Bagnall Haus symbolizes a blend of freehold security and direct MRT connectivity. Many see it as a future-friendly choice, especially with pending developments in the Bayshore area.


Alternative Conclusion



The strong market response to Bagnall Haus underscores the continuing trend of buyers who seek modern living, good connectivity, and the assurance of freehold ownership.